Trend forecaster and Futurist | Paula Canessa

In these images, an idea of the urban is evidenced and pondered with signs that refer to the drag aesthetic, motel, dating of the 70s and the night of Las Vegas. In the images of Neelam Khan Vela and Marie Tomanova we can see how the drag aesthetics and the typical androgyny of the centre of the United States are reworked because in them we can also see signs of western America. An idea that is reinforced in the image of Constructing the Land shows the desert as one of the key areas of the trend, giving the implication of loneliness and strangeness with oneself as if living in a non-place, an idea reinforced by the work Noises in the Blood with its American motel signs. Finally, the night is also rescued, showing the life of the night streets of Las Vegas with its neon colours so characteristic in a melancholic key that reminds of distant moments in the pop culture time of the 70's.

Morphology

This trend is going to be characterised by the distortion of materials coming from different universes that are going to be enlarged and exalted. Making the materials not fit into a particular place, generating an effect of strangeness, for example leaving a gap or not coinciding in its contours. The unions of materials are going to be abrupt, changing in their materiality and solidity, playing also with the scales and the pregnancies of certain aesthetic groups over others. Creating unions of the different collectives that make up the trend like the western, the desert, the night of Las Vegas and the evocation of the motels. In the colour palette, the contrast between desaturated and saturated colours prevails in the details and the contrast between the pink, blue, brown and black colours.

Narrative

From the great acceleration of consumption and its opposition to the great streams of contemplation in the West every day more individuals consider their existence and how they want to live. A more accelerated life where the individual rebels through this reflection. Much part of this change is going to be carried out by valorising sectors formerly marginalised by society that help us rethink genres such as drag queens. The individual wants to leave the places where he used to fit like his house and the streets, the cities, but at the same time, he wants to feel safe so he will look for strangeness in what he already knows, like in the nightlife and the characteristics of the American nomadic of the 70s.